Online Marketing Workshop for Small & Medium Operators
I am very glad that I am using my fingers to communicate on this chilly morning as I have (almost) no voice left! See, I almost lost my voice last nite at the end of the 3-hour training session that was held by the Scenic Rim Regional Council at Beaudesert. It is UntangleMyWeb.com’s third workshop in Beaudesert and we can now say that 80 local small and medium business operators have now received training on how to improve their online visibility!
Here is a little video I took before the event started so those who missed out can have an idea of what peoples’ expectations were:
This couldn’t have been achieved without the amazing team at the Council. Tanya Lipus who organised last night’s workshop as part of the RimBiz series, Kerrie Algeo who looked after the operational side, from registration to finding a longer Internet cable at the last minute and Kevin Liepins who first contacted UntangleMyWeb.com to set up online marketing training for the region.
Over 20 small and medium operators, from very diverse industries and backgrounds attended the workshop. People came from as far as Warwick and Tamborine to attend.
Accommodation houses, wineries, tours, alpaca farming, HR consulting, event organisers, foundations and many more learnt about writing compelling content for humans, how to make their content SEO friendly, how to take the plunge with Web 2.0 and social media, how to grow links to their site and how to measure all their efforts using Google Analytics! Our youngest attendee was still at high school but has no issue with understanding the importance of Facebook as a marketing tool!
It was an excellent and very interactive night, hence the state of my voice this morning! The workshop started at 5.30pm and finished at 9pm, which is great as the attendees are very busy during the day running their own businesses! One of the highlights was the Target Market exercise, which revealed that we often take too many things for granted and don’t spell it out on the content of our websites! I think there will be a lot of content editing going on in the Scenic Rim this morning!
Finally, you can download the online marketing workshop presentation Online Marketing Workshop presentation and I look forward to reading your comments about last night. Click the comment link (blue) below and let me know what you learnt, liked and disliked so I can too, improve how I communicate with my target market 
July 18th, 2008 at 11:23 pm
It was great.
July 20th, 2008 at 4:22 am
Clear, concise a huge help prior to setting up my company web site. I am sorry to have missed the earlier workshops and look forward to the next one.
Thank you Fabie.
Lily
July 20th, 2008 at 7:00 am
Wow! I admit that computers and technology usually hold little interest. I am just not a computer geek. Having said that I gained a great deal of enthusiasm and understanding after attending the workshop recently and look forward to applying that to my own website.
Thankyou Fabie.
July 22nd, 2008 at 7:08 pm
Thanks Jack, you were definitely the youngest of our workshop attendees! I am sure that Facebook has no secret for you and that you are already able to give your mum fantastic tips on how to maximise her businees’ online visibility!
July 22nd, 2008 at 7:10 pm
Hi Lily, thanks for attending! I think your business idea is fantastic and I am certain that your online shop will save you hours of driving to see your clients.
July 22nd, 2008 at 7:11 pm
Hi Katherine,
We put a lot of effort in de-geeking the Internet so your comment really made my day as it shows our efforts pay off